{
  "spec": "https://entitymap.org/spec/v1.0/",
  "host": {
    "displayName": "Simplitas",
    "url": "https://www.simplitas.com"
  },
  "entities": [
    {
      "label": "Organization",
      "entities": [
        {
          "id": "https://www.simplitas.com/#organization",
          "kind": "Organization",
          "name": "Simplitas",
          "definition": "Simplitas is a Generative Engine Optimization (GEO) platform and agency that gets B2B brands mentioned and cited in AI answers from ChatGPT, Perplexity, and Google AI.",
          "relations": [
            {
              "type": "FOUNDED_BY",
              "target": "Richard Gargan"
            },
            {
              "type": "SUBSIDIARY_OF",
              "target": "tenXis Inc"
            },
            {
              "type": "PRODUCES",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/about",
            "https://www.simplitas.com/contact"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#org-tenxis",
          "kind": "Organization",
          "name": "tenXis Inc",
          "definition": "The company Simplitas is part of, based in New York.",
          "relations": [
            {
              "type": "PARENT_OF",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/terms-and-conditions"
          ]
        }
      ]
    },
    {
      "label": "People",
      "entities": [
        {
          "id": "https://www.simplitas.com/author/richard-gargan#person",
          "kind": "Person",
          "name": "Richard Gargan",
          "definition": "CEO & Founder at Simplitas.",
          "relations": [
            {
              "type": "FOUNDER_OF",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.linkedin.com/in/richard-gargan",
            "https://www.simplitas.com/author/richard-gargan"
          ]
        }
      ]
    },
    {
      "label": "Product",
      "entities": [
        {
          "id": "https://www.simplitas.com/entitymap#product",
          "kind": "SoftwareApplication",
          "name": "Simplitas GEO Platform",
          "definition": "The Simplitas platform: AI visibility measurement on ChatGPT, citation-source discovery, outreach, and GEO content, priced per target mention.",
          "relations": [
            {
              "type": "PRODUCED_BY",
              "target": "Simplitas"
            },
            {
              "type": "MEASURES",
              "target": "AI Visibility"
            },
            {
              "type": "EARNS",
              "target": "Secured Mention"
            }
          ],
          "sources": [
            "https://www.simplitas.com",
            "https://www.simplitas.com/pricing"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-ai-visibility-check",
          "kind": "SoftwareApplication",
          "name": "AI Visibility Check",
          "definition": "Free scan that runs 100 real buyer prompts through ChatGPT and ranks every brand named in the answers into one leaderboard. No signup or credit card.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-visibility-check"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-ai-visibility-tracker",
          "kind": "SoftwareApplication",
          "name": "AI Visibility Tracker",
          "definition": "Reruns a keyword's 100 buyer prompts against ChatGPT every day and reports visibility, share of voice and average position against every brand named, the sites and pages cited with their citation share, the citation gap, and the history of each prompt. From $49 a month for one keyword.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-visibility-tracker"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-ai-brand-mentions",
          "kind": "SoftwareApplication",
          "name": "AI Brand Mentions",
          "definition": "Free audit of where a brand is mentioned, or missing, in AI answers, with generated outreach to the pages that would earn the missing citations.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-brand-mentions"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-ai-traffic-analytics",
          "kind": "SoftwareApplication",
          "name": "AI Traffic Analytics",
          "definition": "Counts the AI crawlers that fetch a site (GPTBot, ClaudeBot, PerplexityBot and others) and the visits AI assistants refer to it, per page and per day, from a Cloudflare Worker on the customer's own domain.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
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          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-geo-agency",
          "kind": "Service",
          "name": "GEO Agency",
          "definition": "The full-service engagement: audits, AI-ready onsite content, and earned third-party placements run by one team.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/geo-agency"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-geo-content",
          "kind": "SoftwareApplication",
          "name": "GEO Content",
          "definition": "Editor for onsite content structured to be quoted by ChatGPT, Perplexity, and Google AI Overviews.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/geo-content"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-geo-pr",
          "kind": "Service",
          "name": "GEO PR",
          "definition": "Tier-1 digital PR for B2B SaaS brands in outlets such as Forbes, Bloomberg, and TechCrunch.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/geo-pr"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-ai-humanizer",
          "kind": "SoftwareApplication",
          "name": "AI Humanizer",
          "definition": "Rewrites AI-drafted text so it reads as human-written prose.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-humanizer"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-api",
          "kind": "WebAPI",
          "name": "Simplitas API",
          "definition": "REST API for running AI Visibility Checks from your own code. Full reference at /api-docs.md.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/developers"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#offering-claude-connector",
          "kind": "SoftwareApplication",
          "name": "Simplitas for Claude",
          "definition": "Remote MCP server that lets Claude list AI Visibility Checks, read results, start new scans, and manage daily keyword tracking from a conversation.",
          "relations": [
            {
              "type": "PART_OF",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/claude-connector"
          ]
        }
      ]
    },
    {
      "label": "Concepts",
      "entities": [
        {
          "id": "https://www.simplitas.com/entitymap#glossary-generative-engine-optimization",
          "kind": "DefinedTerm",
          "name": "Generative Engine Optimization (GEO)",
          "definition": "The discipline of getting a brand mentioned and cited in AI-generated answers, the way SEO does for traditional search results.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/geo-agency",
            "https://www.simplitas.com/ai-instructions#generative-engine-optimization"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-ai-visibility",
          "kind": "DefinedTerm",
          "name": "AI Visibility",
          "definition": "How often and how prominently a brand is named when AI engines answer buyer questions about its category.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-visibility-check",
            "https://www.simplitas.com/ai-instructions#ai-visibility"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-ai-share-of-voice",
          "kind": "DefinedTerm",
          "name": "AI Share of Voice",
          "definition": "A brand's share of every brand mention across a set of AI answers. Across all brands named it sums to 100%.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-visibility-tracker",
            "https://www.simplitas.com/ai-instructions#ai-share-of-voice"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-citation-share",
          "kind": "DefinedTerm",
          "name": "Citation Share",
          "definition": "A site's share of all the sources an AI engine cited across a set of answers.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-visibility-tracker",
            "https://www.simplitas.com/ai-instructions#citation-share"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-ai-brand-mention",
          "kind": "DefinedTerm",
          "name": "AI Brand Mention",
          "definition": "A brand being named in an AI-generated answer, whether or not the answer links to the brand.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-brand-mentions",
            "https://www.simplitas.com/ai-instructions#ai-brand-mention"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-citation",
          "kind": "DefinedTerm",
          "name": "Citation",
          "definition": "A page an AI engine lists as a source for its answer.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-brand-mentions",
            "https://www.simplitas.com/ai-instructions#citation"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-ghost-citation",
          "kind": "DefinedTerm",
          "name": "Ghost Citation",
          "definition": "An AI answer that cites a brand's site as a source but never names the brand in the answer text.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/blog/ai-brand-mentions-stats",
            "https://www.simplitas.com/ai-instructions#ghost-citation"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-citation-pathway",
          "kind": "DefinedTerm",
          "name": "Citation Pathway",
          "definition": "The set of third-party URLs and domains an AI engine relies on when answering questions about a category.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com",
            "https://www.simplitas.com/ai-instructions#citation-pathway"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-secured-mention",
          "kind": "DefinedTerm",
          "name": "Secured Mention",
          "definition": "A live, contextual brand mention on a third-party page that AI engines cite. It is what the outreach behind each target mention aims to earn.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
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            "https://www.simplitas.com/ai-instructions#secured-mention"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#glossary-target-mention",
          "kind": "DefinedTerm",
          "name": "Target Mention",
          "definition": "The outreach Simplitas runs to secure one mention, typically 100 to 300 emails. It is the unit Simplitas bills for.",
          "relations": [
            {
              "type": "DEFINED_BY",
              "target": "Simplitas"
            }
          ],
          "sources": [
            "https://www.simplitas.com/pricing",
            "https://www.simplitas.com/ai-instructions#target-mention"
          ]
        }
      ]
    },
    {
      "label": "AI engines",
      "entities": [
        {
          "id": "https://www.simplitas.com/entitymap#engine-chatgpt",
          "kind": "AIEngine",
          "name": "ChatGPT",
          "definition": "An AI engine by OpenAI. Simplitas queries it directly in AI Visibility Checks and daily keyword tracking.",
          "relations": [
            {
              "type": "MEASURED_BY",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-visibility-check"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#engine-perplexity",
          "kind": "AIEngine",
          "name": "Perplexity",
          "definition": "An AI engine by Perplexity AI. Simplitas targets the sources it cites; it is not measured directly.",
          "relations": [
            {
              "type": "TARGETED_BY",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-brand-mentions"
          ]
        },
        {
          "id": "https://www.simplitas.com/entitymap#engine-google-ai-overviews",
          "kind": "AIEngine",
          "name": "Google AI Overviews",
          "definition": "An AI engine by Google. Simplitas targets the sources it cites; it is not measured directly.",
          "relations": [
            {
              "type": "TARGETED_BY",
              "target": "Simplitas GEO Platform"
            }
          ],
          "sources": [
            "https://www.simplitas.com/ai-brand-mentions"
          ]
        }
      ]
    }
  ]
}