Richard leads the product and marketing strategy at Simplitas, helping teams ship content that wins in Google and AI chats.
Articles by Richard Gargan
3 posts
ChatGPT's Most-Cited B2B Source Is Gartner
I analysed 59,483 sources behind 6,310 ChatGPT answers. Gartner was the most-cited domain, ahead of every consultancy, Reddit, Wikipedia and G2. Two-thirds of those citations were Gartner Peer Insights user reviews, not analyst research.
145+ AI Brand Mentions Stats: Ultimate Statistics and Discovery Data (2026)
153 statistics on how brands are discovered, cited and mentioned across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, with every figure linked to its source.
How to Track (and Win) Brand Mentions in Perplexity
Proven playbook for tracking and improving your brand mentions in Perplexity, starting with a 3-step manual audit to measure your visibility and a strategy to influence the answers and win your category.