Example
Head of growth, one product
$4,784-$11,451 a month kept against doing it in-house
- Plan:
- Launch: 4 target mentions, 1 category tracked
- Price:
- $1,049 a month ($839 billed annually)
- By hand:
- 117-250 hours, or $5,833-$12,500
Generative Engine Optimization Agency
The GEO agency that costs 70-90% less per mention than doing it yourself.
ChatGPT recommends the brands its sources mention. We get you onto those pages. 4 mentions a month would take 67-200 hours in-house ($3,333-$10,000). Here they cost $1,000, and each is guaranteed: not live at month end, we keep going.
Run the free auditGet your GEO plan
A few quick questions about where you stand in AI search, and we'll put together what we'd go after first.
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- 70-90%
- less per mention than in-house outreach: $250 against $833-$2,500
- 67-200 hrs
- a month your team does not spend on outreach at the 4-mention minimum
- $0
- extra when a mention takes longer: if it is not live at month end, we keep going
Eleven months ago we appeared in 7% of ChatGPT answers for our main category. We’re at 31% and second on the leaderboard, behind a company with about 40 times our marketing budget.
What GEO means here
Generative engine optimization, in plain terms
Generative engine optimization (GEO), sometimes called answer engine optimization or AI search optimization, is the practice of shaping how AI models like ChatGPT, Perplexity, and Google's AI Overviews describe and recommend your brand. It overlaps with SEO, but the goal is a citation or a name-check inside a generated answer instead of a blue link. Those answers draw heavily on third-party sources like review sites, comparison posts, and press coverage, which is why an agency built for GEO spends as much time on outreach as it does on your own site.
Pricing
Priced per mention, with a guarantee
$250 for each target mention, minimum 4. Every package includes daily ChatGPT tracking, so you can see the answers change.
Launch
$1,049/mo
4 target mentions a month and 1 category tracked daily. For one product in one category. Enough placements to shift the questions your buyers ask most.
$839/mo billed annually Growth
$2,129/mo
8 target mentions a month and 3 categories tracked daily. For a product line or a few markets. Twice the placements, three categories tracked.
$1,703/mo billed annually Scale
$4,349/mo
16 target mentions a month and 10 categories tracked daily. For several products, or an agency running brands for clients.
$3,479/mo billed annuallyWe had a content shop, a PR firm and an SEO contractor, and when the numbers dipped each one blamed the other two. Moving to one specialist at $5,000 a month took $9,000 a month off our spend, and I know who to call.
I’m the whole marketing team at a 30-person company. My specialist migrated the site and works through the audit fixes, I get a report and a call each month, and organic demo requests are up 44% in eight months.
How an engagement runs
What each step saves you
- 01 Audit
Know who AI cites, without the spreadsheet
We ask ChatGPT real buyer questions and log every brand and source that comes back. 100 questions by hand is about 100 minutes per check.
- 02 Target
Stop spending hours on pages AI ignores
The sites already cited most often in your category get pitched first. That's where a new mention moves an AI answer fastest.
- 03 Place
Take 17-50 hours per mention off your team
We find who wrote each page and pitch them personally. You see every pitch and approve every placement before anything is agreed.
- 04 Track
See if the money worked
The same prompts rerun daily, with 50 hours a month of checking gone per keyword. Answers usually shift within one to a few months of a placement.
Nobody warned me how slow the first two months would feel. The placements went live in weeks, then ChatGPT took its time. The chart turned in month four, and we’ve traced $410,000 of pipeline to AI referrals and self-reported attribution since.
Worked examples
What the numbers look like for a team like yours
Example
Marketing team, a product line
$12,038-$25,371 a month kept against doing it in-house
- Plan:
- Growth: 8 target mentions, 3 categories tracked
- Price:
- $2,129 a month ($1,703 billed annually)
- By hand:
- 283-550 hours, or $14,167-$27,500
Example
Agency running brands for clients
$33,984-$60,651 a month kept against doing it in-house
- Plan:
- Scale: 16 target mentions, 10 categories tracked
- Price:
- $4,349 a month ($3,479 billed annually)
- By hand:
- 767-1,300 hours, or $38,333-$65,000
Frequently asked questions
What does a generative engine optimization agency actually do?
It changes which brands AI answers name. At Simplitas that means finding the third-party pages ChatGPT, Perplexity and Google AI cite when buyers ask about your category, earning your brand a mention on them through outreach to the people who wrote them, and tracking the answers daily to show what changed.
How is this different from an answer engine optimization tool?
Tools like AI visibility trackers tell you where you rank. They don’t get you mentioned. Simplitas includes the tracking, but the work product is the placement itself: a live citation on a site an AI model already trusts.
Do you replace our SEO agency or work alongside them?
Keep them. Most teams leave their SEO and content as they are and add Simplitas for the mentions on third-party pages, which is the part AI answers lean on and SEO agencies rarely do.
How is pricing structured?
Per mention. A target mention is $250 a month and covers the outreach to secure one mention, typically 100 to 300 emails. The minimum is 4, and every package includes daily ChatGPT tracking: Launch is 4 mentions for $1,049 a month, Growth is 8 mentions for $2,129 a month, Scale is 16 mentions for $4,349 a month. If a mention is not live at the end of the month, we keep running the outreach until it is.
How fast do results show up?
Placements typically land within weeks once outreach starts. AI models recrawl and re-cite at their own pace after that, so visibility inside ChatGPT or Perplexity usually follows within one to a few months of a placement going live.
Find out what is worth paying for, for $0
Start with the free audit, then talk to us about turning the gaps it finds into placements.