The GEO agency that gets you cited, not just ranked.
Audits, AI-ready content, and earned third-party placements — the three things that actually move a brand inside ChatGPT, Perplexity, and Google AI answers, run by one team instead of three vendors.
Generative engine optimization, in plain terms
Generative engine optimization (GEO) — sometimes called answer engine optimization or AI search optimization — is the practice of shaping how AI models like ChatGPT, Perplexity, and Google's AI Overviews describe and recommend your brand. It overlaps with SEO but optimizes for a different unit of currency: instead of a blue link, the goal is a citation or a name-check inside a generated answer. Those answers draw heavily on third-party sources — review sites, comparison posts, press coverage — which is why an agency built for GEO spends as much time on outreach as it does on your own site.
Three services, one team
Each pillar works standalone, but the combination is what actually shifts an AI model's answer.
AI Brand Mentions
Find every place your brand is missing from AI answers, then generate the outreach that earns the placement. This is the free tool that starts every engagement.
Run it free → 02 · Onsite ContentGEO Content
Structured, citable onsite pages written for how AI models extract and quote answers — not just how Google ranks a keyword.
See the editor → 03 · Earned MediaGEO PR
Tier-1 press placements in the outlets AI models cite most — Forbes, Bloomberg, TechCrunch — for brands ready to go past self-serve mentions.
See coverage targets →From blind spot to citation
- 01 Audit
Map who AI already cites
We run real buyer prompts against ChatGPT, Perplexity, and Google AI, and log every brand and source that comes back — yours and your competitors'.
- 02 Target
Rank the placements worth chasing
The sites already cited most often in your category get pitched first. That's where a new mention moves an AI answer fastest.
- 03 Place
Run outreach and publish content
Personalized pitches go out to editors and site owners, backed by onsite content built to be quoted directly.
- 04 Track
Watch the answer change
Re-run the same prompts on a schedule and watch your position move as placements go live and get recrawled.
Frequently asked questions
What does a generative engine optimization agency actually do?
It runs the work most teams don’t have time for: auditing where your brand already appears in ChatGPT, Perplexity, and Google AI answers, writing content structured for those engines to cite, and pitching the third-party sites and journalists those engines quote most. Simplitas runs all three as one engagement instead of separate vendors.
How is this different from an answer engine optimization tool?
Tools like AI visibility trackers tell you where you rank. They don’t get you mentioned. Simplitas includes the tracking, but the work product is the placement itself — a live citation on a site an AI model already trusts.
Do you replace our SEO agency or work alongside them?
Most clients keep their existing SEO or content team and add Simplitas for the AI-citation layer specifically — third-party mentions, structured onsite content, and press placements aimed at the sources LLMs cite.
How is pricing structured?
Performance-based: you pay per secured mention rather than a flat retainer for activity. Plans start at Base (mentions only) and scale to Core (mentions plus onsite content) and Ultimate (adds tier-1 press placement). Full detail is on the pricing page.
How fast do results show up?
Placements typically land within weeks once outreach starts. AI models recrawl and re-cite at their own pace after that, so visibility inside ChatGPT or Perplexity usually follows within one to a few months of a placement going live.
Ready to see where you stand?
Start with the free audit, then talk to us about turning the gaps it finds into placements.