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AI visibility tools, compared

Most AI visibility platforms tell you where your brand stands in ChatGPT and Perplexity. Here's how the main ones compare, and where Simplitas — which does the reporting free and adds the outreach on top — fits next to them.

The category, in one line

Peec AI, AthenaHQ, and Profound all sit in the same category — AI visibility or "GEO" analytics — and differ mostly in scale and audience, from self-serve to enterprise. All three answer the same question: where does your brand show up in AI-generated answers. None of them do the outreach, content, or press work required to change the answer. Simplitas runs the same kind of scan for free and treats the placement work as the actual product.