Traditional SEO focuses on Google. We focus on where buyers actually go. Learn how to earn citations in ChatGPT, Perplexity, and AI Overviews.
I analysed 59,483 sources behind 6,310 ChatGPT answers. Gartner was the most-cited domain, ahead of every consultancy, Reddit, Wikipedia and G2. Two-thirds of those citations were Gartner Peer Insights user reviews, not analyst research.
153 statistics on how brands are discovered, cited and mentioned across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, with every figure linked to its source.
Proven playbook for tracking and improving your brand mentions in Perplexity, starting with a 3-step manual audit to measure your visibility and a strategy to influence the answers and win your category.